They fail because speed outpaces control.
Punjab Film City operates across movie shoots, song shoots, and a high volume of pre-wedding shoots across Punjab, India. These pre-wedding shoots are typically one-day, transactional bookings where speed matters more than polish.
Leads move fast.
Most conversations happen over calls.
Missed follow-ups mean lost revenue.
As demand increased, Punjab Film City wasn’t struggling to get enquiries. They were struggling to stay in control of them.
Enquiries were coming in from multiple channels. Calls were happening constantly. Decisions were being made quickly.
But there was no reliable way to answer basic questions in real time:
Follow-ups depended on memory.
Updates depended on asking.
Reporting required manual consolidation.
Nothing was “broken,” but the risk was clear: as volume increased, revenue leakage would increase with it.
Punjab Film City didn’t reach out for “CRM implementation.”
They reached out for clarity without disruption.
The goal was not to install another tool or slow the team down. It was to bring structure to a fast-moving operation without breaking what already worked.
Instead of jumping straight into configuration, RevOps Central deliberately slowed the process to understand:
During the assessment, platforms like HubSpot and Salesforce were evaluated.
While powerful, they were not aligned with:
The business needed structure and flexibility without overhead.
That assessment led to Zoho CRM.
Zoho CRM Enterprise was selected for its ability to adapt to real workflows rather than forcing rigid processes.
Before building anything, RevOps Central worked closely with the team to remove ambiguity that previously lived only in people’s heads:
The objective was clear:
Don’t digitise habits. Design a system people will actually use.
Because the business is phone-driven, call visibility was critical.
Knowlarity was introduced as the cloud telephony layer and integrated directly with Zoho CRM.
This allowed:
For a high-speed, call-heavy operation, this became the foundation of accountability.
Implementation started with lead management:
No enquiry depended on memory anymore.
Deals were then introduced to represent active and confirmed bookings, allowing leadership to see revenue in motion instead of static enquiry lists.
Telecallers now started their day inside the CRM:
What previously required spreadsheets, phones, and manual updates now lived in one system.
Dashboards were designed by role:
An additional dashboard created transparency with the outsourced marketing partner, showing lead volume and outcomes in real time.
Reporting moved from manual effort to instant visibility.
To support regional expansion, the CRM was structured to consistently capture:
This allowed Punjab Film City to run hyper-local campaigns and evaluate performance by location instead of assumptions. Marketing decisions became evidence-based rather than instinct-driven.
Punjab Film City didn’t slow down.
They gained control.
Most importantly, structure was added without breaking what already worked.
If your business is:
This case shows what’s possible when you prioritise clarity over complexity.
RevOps Central didn’t introduce friction.
They removed it.
That’s what sales visibility should feel like in an event-based business.
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