It breaks because of coordination.
Ausforming is an ERP consulting firm helping organisations modernise complex SAP environments. Their work is high-value, relationship-led, and often partner-driven. Deals are rarely linear. Conversations span months. Multiple stakeholders influence outcomes.
In this kind of business, every opportunity matters, and so does the context around it.
Ausforming didn’t have a lead problem.
They had a visibility and coordination problem.
As demand increased, Ausforming saw a familiar ERP-consulting pattern emerge:
The work itself scaled.
The effort to manage that work scaled faster.
Most go-to-market activity lived across:
Each tool worked in isolation. Together, they made it hard to answer simple questions:
Nothing was broken.
But everything felt heavy.
It was losing senior time.
ERP consulting firms don’t lose deals because of bad outreach.
They lose leverage because senior people spend too much time coordinating instead of advising.
Every week, Ausforming lost hours:
As Sahil from Ausforming described it, time that should have gone into relationships and delivery was being absorbed by admin work.
Growth wasn’t the problem.
Managing ERP growth manually was.
RevOps Central wasn’t brought in to “set up a CRM.”
They were brought in to remove unnecessary coordination work from Ausforming’s growth engine.
Before tools were discussed, the focus was on understanding:
Only then were platforms evaluated, including HubSpot and Salesforce.
The deciding factor wasn’t feature depth.
It was whether the system could support ERP-style selling without forcing rigid, SaaS-style workflows.
That process led to HubSpot, but only after the operating model was clear.
The first change didn’t happen inside the CRM.
For an ERP consulting firm, the website is often the first signal of credibility, not a lead machine.
Ausforming’s website was reframed to:
Forms were connected directly to HubSpot so introductions, referrals, and inbound interest entered the system cleanly — without manual handoffs.
With the foundation set, HubSpot was implemented around how ERP consulting actually works, not generic sales templates.
Key changes included:
Within a week, the impact was obvious.
The team could see every ERP conversation, partner, and opportunity in one place. Reporting stopped being a manual exercise.
Administrative effort dropped by roughly 75%.
With visibility in place, Ausforming focused on controlled growth.
For the first time, Ausforming had end-to-end visibility from first conversation to signed engagement — without increasing admin work.
This wasn’t about automation for its own sake.
It was about removing friction from ERP growth.
As the COO shared, pipeline updates now take minutes, not hours and nothing relies on memory anymore.
Ausforming didn’t become more automated.
They became more operationally calm.
The system runs quietly in the background.
The team doesn’t think about it.
They trust it.
That’s what scalable ERP consulting growth actually looks like.
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